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Case Study

Branding & Social Media

Website and SEO

Reputation Management

DIGITAL TRANSFORMATION OF MEDICAL ARTS HOSPITAL

Revitalizing the Digital Presence of Lamesa’s Trusted Healthcare Provider

Building a Strong Digital Foundation



When Medical Arts Hospital partnered with us, their website and online presence didn’t reflect the exceptional care they provided. It lacked visibility, engagement, and relevance for the community it served. We developed a comprehensive strategy to modernize their digital footprint and make their services more accessible.


Key Actions

  • Optimized the website for mobile and desktop, improving speed and user experience.
  • Implemented SEO strategies targeting high-priority keywords like "MRI near me" and "Urgent care Lamesa"
  • Created engaging, patient-centered content tailored to the needs of the local community.

Reputation Management: Turning Reviews Into an Asset

When we started, Medical Arts Hospital’s Google rating was a concerning 2.7 stars, with only 19 reviews—a reputation issue that could deter potential patients.


4.4-Star Rating: By July 2024, the rating had climbed to 4.4 stars.


173% Increase in Reviews: The number of reviews grew from 19 to 52, highlighting the hospital’s commitment to patient satisfaction.


Key Actions

  • Introduced a system to proactively request patient feedback.
  • Provided training for staff on responding to reviews, both positive and negative, to show empathy and address concerns.
  • Used insights from feedback to improve internal processes and patient care.


Enhanced credibility and trust, attracting more patients and solidifying the hospital’s reputation as a community-focused provider.

Engaging the Community Through Social Media

Social media became a vital tool for building relationships and sharing valuable health

information with the Lamesa community.


200% Growth in Facebook Reach: Paid reach skyrocketed, and paid impressions increased by nearly 30%.


60.9% Instagram Growth: Instagram impressions surged as content resonated with local audiences.


High Engagement: Recruitment campaigns achieved engagement rates as high as 15%, with cost-per-click as low as $0.21.


Key Actions

  • Posted health tips, holiday celebrations, and event promotions to foster community connection.
  • Ran targeted recruitment ads for RN and Ultrasound Tech positions, meeting hiring goals.
  • Shared patient success stories and behind-the-scenes content to humanize the hospital’s brand.





Built a loyal online community, increased hiring success, and strengthened the

hospital’s presence in the local healthcare conversation.


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